About AURA
AURA® is the largest and fastest growing Australian owned holiday rental website with thousands of holiday houses, furnished apartments and short-term accommodation listings - all within a thriving community of owners, property managers and travellers. Join us!
Metrics
- Company
- Incorporated in 2009
- Website aura.travel launched in 2012
- Ramping up property portfolio & features - 2013
- Largest Australian owned holiday rental site - 2014
- Finalist, 2014 NSW Tourism Awards
- Live bookings and channel managers - 2015
- Statistics
- Averaged annualised figures for 2015
- Booking requests value: $27M
- Unique site users: 325K+ (30%)
- Search hits: 13M (45%)
- Nights: 125K+ (15%)
- Length of stay: 8.5 nights (18%)
- Cost per night: $223(2%)
- *changes compared to previous period
- Future
- Partnerships
- Global growth
- Channel manager integration
- Horizontal value-adding
- IPO
- Investor relations
- News & PR
AURA® (aura.travel, AURA Holdings Pty. Limited) was founded in 2009 in Sydney, Australia and the website launched in 2012 as a premier Australian holiday rental portal. The people behind the brand are in fact owners and managers of their own rental properties who experienced shortcomings in dealing with other websites while trying to market their properties. As such, they have put together a collective experience of over 40 years in the IT and travel business and created AURA with the owner and traveller in mind as an answer to the functionality, performance and features they always wanted in a holiday property rental site.
A year after the launch, through direct property signups and a series of strategic partnerships, AURA gained thousands of property listings in Australia. In the beginning of 2014, through a change in the business landscape of the industry, AURA became the largest Australian owned holiday rental website in the country.
2015 followed as a year of solid growth - both in terms of increased numbers of converted bookings as well as a rapidly expanding property portfolio. The channel manager inventory management and automation partnerships with some of the largest channel managers in the industry has seen AURA a step closer to its mission statement of reduced conversion times.
AURA welcomes the support of the industry, the property owners and managers as well as the many guests we have been able to facilitate bookings for!
We are a responsive, fast moving company welcoming your ideas and feedback so that we can further perfect our offering for all stakeholders.
Do you own or manage a short-term rental property? List your property now for free and enjoy the many benefits we have to offer.
Are you looking for accommodation? Search and book accommodation now.
Awards
